California Realtor Flat
Listing Service Option
- A Licensed Broker will list your
home in the Realtor's MLS serving your area *.
- This is the SAME MLS other brokers
charge you a 3% Listing Commission to list in.
- Register your home Online in Minutes
- You pay a small Flat Listing Fee
instead of paying a Listing Commission.
- You offer all Realtors in your area
a Buyers Agent Commission (you determine the amount to offer them) payable to them at
closing so they will market your property to their buyer clients.
- You Retain The Right To Sell Your
Home Yourself and avoid that Buyers Agent Commission if you find the Buyer yourself.
- There is No Hidden Listing
Commission, the Listing Brokers ONLY compensation for listing your home is the Flat Fee.
For Complete Details and to
HERE for service for Sacramento and surrounding counties (Metrolist Services, Inc.
MLS: Eldorado, Eastern half of Merced, Placer (except the
Lake Taho Basin area), Sacramento, San
Joaquin, Stanislaus, and Yolo counties).
HERE for service for the Bay Area, Lake Taho Basin Area, and other Central/Northern
California Areas (All other counties listed below).
* Area MLS Organizations and the
available Coverage Areas:
California Counties Covered: Alameda, Contra Costa, Eldorado, Fresno, Kern,
Kings, Marin, Mariposa, Mendocino, Eastern half of Merced, Monterey, Napa, Nevada, Placer,
Sacramento, San Benito, San Francisco, San Joaquin, San Mateo, Santa Clara, Santa Cruz,
Santa Maria, Santa Ynez, Sierra, Solano, Sonoma, Stanislaus, and Yolo Counties, including
the South Lake Tahoe and Yosemite areas.
HERE For Additional CENTRAL & SOUTHERN CALIFORNIA Coverage Areas
CLICK HERE for the Realtor.com Advertising Service option for
all areas not listedCLICK HERE for the Realtor.com Advertising Service option for
all areas not listed.
The Realtor.com Advertising Service is available for Amador, Calaveras, Colusa, Del Norte,
Humbolt, Lake, Lassen, Madera, Plumas, Shasta, Sutter, Tuolumne, and Yubba Counties
California among others.
Area MLS Organizations: Among others, the Bay Area Real Estate
Information Services, Inc. (Bareis), California Desert Assoc of Realtors, Contra Costa
Board Of Realtors, East Bay Regional Data Service, Fresno Board of Realtors, MAX Multiple
Listing Service, Mariposa Board of Realtors, Merced Board of Realtors, Metrolist
Services, Inc., Greater San Francisco Association of REALTORS, and RE Infolink.
HERE For Additional Coverage Areas NATIONWIDE
NOTICE: SanFranFSBO is in the business of selling
Advertising and is Not a licensed real estate agency, we do Not provide these MLS Listing
services ourselves and are Not involved with the Licensed Realtor in providing them, and
we are Not affiliated with the Licensed Realtor who does provide these MLS listing
services. A licensed real estate agent will be providing these MLS listing services
and they will contact you in response to your order for this service.
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The Hybrid MLS Marketing Method
A Realtor marketing plan or a FSBO marketing plan are normally viewed as
mutually exclusive alternatives. With the Realtors traditional "Exclusive Right
To Sell" type listing agreement, they are ordinarily mutually exclusive since the
home owner traditionally gives up their right to market the property when they do that
listing agreement with the realtor. However, before you settle on the marketing plan
of your choice, you should evaluate and consider a third recently available
alternative. This alternative is sometimes called a Realtor Fixed Fee MLS Listing
Service. We call it a Hybrid FSBO - Realtor marketing plan. The property owner
literally pursues both methods of marketing through the Realtors MLS and FSBO
simultaneously. This can be accomplished several ways, in each case the listing
agreement will specifically reserve the right to sell the home yourself and avoid Selling
or Buyers agent commissions. One method, by way of example, is to have a Realtor
list your property for sale in the Realtors MLS by a method known as "Exclusive
Agency", with a limitation on the "Scope" of the agency such that the
Listing Realtor's obligations and services are basically limited to Listing the property
in the MLS. This type of listing agreement can provide that the owner will have the
continuing right to market the property themselves and avoid further commissions
altogether if the owner finds a buyer from their own marketing efforts. This Listing
service can be provided for a fixed dollar flat fee, instead of a listing commission to
the Listing Agent, paid in advance at the time the listing is made. All these terms
are Negotiable, provided you can find a Realtor "willing" to negotiate.
Under this "fixed fee type" of "Exclusive Agency" listing
contract there would be no additional "commission" ever paid to the Listing
Realtor, neither in the event of a sale by another "Buyers Agent Realtor" nor a
FSBO sale by the property owner. Under these circumstances, all other Realtors can
then try to sell your home to their potential buyers and earn their normal (often 3%)
commission (if you elect to offer that to them) as a "Buyers Agent".
Sellers can offer these Buyer Agent Realtors whatever percent commission they desire, but
owners should consider that offering less than the traditional 3% could affect these
Buyers Agent Realtors "degree" of interest in showing your property to their
customers. So in this EXAMPLE, instead of 6% commission, you would pay the fixed
dollar listing fee and the 3% Buyers Agent commission if and only if you sell a home to a
buyer who was brought to your property by a Buyers Agent Realtor. Anyone
using this method should seriously consider requiring each "Buyers Agent"
Realtor to accompany each of their potential buyers who come to view the property and keep
a WRITTEN LOG of the names of each Realtor and their prospective buyer and the date they
viewed the property along with the Realtors initials on that log. This could be very
useful in the event of any dispute with or between Realtors about which, if any, brought
the ultimate buyer to see your property and is entitled to earn the 3% commission.
You should also keep a log of everyone's name and date that came to see your property from
your FSBO efforts as well. It is not uncommon for prospective buyers to contact
several Realtors in the process of searching for property as well as looking into property
advertised FSBO. If the Realtor does not accompany the prospective buyer or if you
do not keep records, you may not know for sure who, if anyone, is entitled to be
paid the Buyers Agent commission. If you sell your property yourself from your own
advertising efforts or your Yard
Signs, you do not have to pay the 3% Buyers Agent commission. In effect you are
paying a "Flat Listing Fee" instead of the normal Listing Realtors 3%
commission, offering Buyers Agents whatever Commission you desire, and you have the option
of selling your property FSBO without paying that Buyers Agent commission. The trade
off is that since you only pay a modest fixed listing fee, the listing realtor will likely
limit the "scope" of the agency such that in effect you will get no transaction
assistance or advice from the listing Realtor except possibly a Comparative Market
Analysis report. The listing Realtor is merely granted authorization to list your
property with the MLS so it will be available for all other Realtors who are working with
potential buyers to try to sell and earn the "Buyers Agent" commission you offer
them. The upside is you can continue to market your property FSBO at the same time
and if you find a buyer before the Buyers Agent Realtors do, you pay no commission to
them. By doing this listing agreement with a realtor, the MLS will permit the
Realtor to give you a CMA Report. This Comparable Market Analysis, or property
valuation report, reviews the actual prior sale prices of recent "comparable"
MLS sales in your area along with the details of those comparable MLS sales so YOU can
determine Yourself just how "comparable" these sales really are. These
CMA reports are intended to "Assist" in determining an asking price. They
do not contain the prior sales price information for all property transactions (since the
MLS does not have FSBO sales price information) and can Never just be taken at face value,
they are however a valuable source of some of the information you need to competently
decide how to price your property.
Considering that this Flat Fee Realtor MLS alternative allows
for both the increased exposure to potential buyers who may be working only with a realtor
(at a cost to the seller of 3% commission rather than 6%) and the continuing opportunity
for the owner to sell the property FSBO and still avoid Realtor commissions entirely if
the owner finds a buyer first, this is indeed an alternative which property owners should
research, become knowledgeable about and consider Before you settle on Your Marketing
Plan. In the above described scenario, owners should understand that there is only
"Limited" Agency with the Listing Realtor and NO Agency with the "Buyers
Agent" Realtors. This means that the"Buyers Agent" Realtors do NOT
Work For The Seller as many people commonly think that all Realtors do. These
"Buyer Agent" Realtors do not have the same customary responsibilities towards
the property owner that a "Listing-Agent" or a "Sub-Agent " Selling
Realtor would normally have. Dealing with these "Buyer Agent" Realtors is
more like dealing with a potential buyer who might respond to your FSBO marketing
efforts. Any owner interested in this approach should fully research and understand
these differences in the Realtors duties and responsibilities and consider getting an
attorney to review your sales contracts with any of these Buyer Agents before you sign
them (having an attorney lined up to review your sales contract, or better yet to prepare
one for you in advance, is a good idea anyway for all non-real estate
professionals). A form called "Information About Brokerage Services" is
published by the Texas Real Estate Commission (TREC) and is available to download or view
and this form has some information about these "Buyers Agent" Realtors.
These rules about Agency and their consequences will vary considerably from state to
state, the Texas TREC form is one general example of the nature of these rules. Be
sure to determine how these issues affect your rights and obligations in your specific
One problem with this Flat Fee MLS marketing method is finding a LOCAL Flat Fee Realtor that will
do it. Dealing directly with a Local Realtor who lives, works, and has a wealth of
personal knowledge about marketing homes in your specific area has a number of obvious
benefits for home sellers. A lot of realtors "Talk" about discount listing
services these days primarily as a way to get customers into their offices to sell them
their Full Priced Services, many others idea of "Discount Commissions" is to
reduce their normal 6% to 4.5% or 5%, while Most Realtors will not consider this type of
an arrangement at all, since it runs contrary to their traditional practices. We
offer these Realtor Flat Fee MLS Listing Package Deals in coordination with FSBO Friendly
Local Realtors all around the country in order to combine the benefits of this new
marketing method with the normal FSBO marketing strategy. The result is a Powerful
Marketing Plan which offers sellers a Lot of Flexibility at a fraction of the cost of most
Discount Realtor Listing services.
Our users should understand that we do not recommend any particular Marketing
Plan, either The Realtor plan, The FSBO Plan, or the Hybrid FSBO - Realtor plan.
Each individual seller will have different needs, limitations, or preferences. Our
purpose is simply to assist users in identifying the various alternatives, evaluating
those alternatives for yourself, and obtaining additional information about those
home selling alternatives for your own individual consideration to determine which Plan
best suites your preferences and objectives. If Your Marketing Plan then requires
any Advertising, FSBOAdvertising is here to provide you an efficient and valuable
addition to your Advertising program which is designed to enhance the efficiency and
effectiveness of WHICHEVER Marketing Plan You Choose. In reality, all property is
For Sale By Owner. Some owners choose the Realtor Marketing plan, some choose the
FSBO Marketing plan, and lately quite a few are choosing the Flat Fee MLS Hybrid Marketing